Real Estate

5 Real Estate CRM Myths Debunked

As a real estate agent, your schedule is hectic and you’re out of the office every day. Not only that, you have many tasks to accomplish on any given day. A real estate CRM can help enhance your productivity and efficiency, while enabling you to generate more leads and convert more sales. Here is a list of the common misconceptions about CRMs you shouldn’t believe.

1. Real Estate CRM Is Complex

Many people who have little knowledge of software think that real estate CRM is complex and difficult to operate. Well, that’s not true. You don’t have to be a wizard in IT to operate a CRM. The truth is most real estate CRMs available on the market today are user-friendly. Operating a CRM only requires basic computer knowledge. Of course, you’ll have to devote some time to familiarizing yourself with the features on your newly implemented CRM, but it’s not as complex as perceived. The Ixact Real Estate CRM website is a useful resource if you would like to learn more information.

2. Only Popular CRMs Are Reliable

What most people don’t know is that the CRM market is not monopolistic in nature. In fact, it is one of the most competitive markets today with thousands of companies battling for the top spot, hence the reason for varying prices and options. No doubt, some real estate CRMs are more reliable than others but that doesn’t mean you should only go with the most popular ones. Prior to investing in real estate CRM, it is advisable to conduct thorough research. Be sure to check the features and prices and choose the right one for your business.

3. Implementing CRM Is Costly

This will only be true if you’re choosing to implement one of the most popular CRMs. There are many other options to explore at various price points. You will be able to find affordable real estate CRMs that are equally as reliable but at a more affordable price. Conduct thorough research and you’ll be spoilt for choice when it comes to affordable CRMs with amazing features. All you have to do is find the one with the features that suit your needs and your budget.

4. Cloud CRM Lacks Data Security

Wrong, again. Cloud providers take all necessary precautions to secure data. They have security protocols, complex firewalls, data encryption and a host of features to duly protect your data. Thanks to the CRM’s strong security components, hackers will find it nearly impossible to access your data on the cloud. So, if you think cloud real estate CRM lacks data security, then you’re misinformed.

5. Implementing CRM Is Time-Consuming

This actually depends on many factors, including the size of your real estate business and the software you implement. If you’ve been in the business for quite some time, odds are you have piles of data in wait. In this case, CRM implementation will require some time. This is why it is advisable to first conduct thorough research before choosing a CRM for your real estate business. Be sure to inform the vendors about the details of your business and ask them how much time will be required for the implementation. With the help of a reliable CRM vendor, the process of integration is fast and simple.

The right CRM debunks common misconceptions by being reliable, user-friendly, and easy to implement.


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